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Nestlé Pakistan, Authorities of Khyber Pakhtunkhwa and World Financial institution collaborate to launch Accountable Tourism coaching in Chitral


As a part of strong waste administration (SWM) initiatives below TREK (Journey Responsibly for Experiencing Ecotourism in Khyber Pakhtunkhwa), a two-day coaching was performed in Chitral by Nestlé Pakistan, in partnership with Authorities of Khyber Pakhtunkhwa and the World Financial institution.

TREK was unveiled in December 2020 by Prime Minister Imran Khan, as a part of World Financial institution financed Khyber Pakhtunkhwa Built-in Tourism Growth (KITE) undertaking. TREK was additionally listed as one in every of federal authorities’s key achievements of 2020.

In June 2021, TREK communication marketing campaign was launched in Nathiagali to advertise accountable tourism within the Galiyat area. On the launch, 2,000 reusable luggage had been handed out to Galiyat Growth Authority (GDA) for native vacationers and lodge affiliation. Radio and social media campaigns have been launched; moreover, signboards emphasizing the significance of unpolluted Galiyat had been additionally put in throughout the area.

A two-day coaching titled “TREK for More healthy Youngsters” was held in collaboration with the Nestlé for More healthy Youngsters (N4HK) program in August 2021. It concluded with a certificates distribution ceremony for academics, distribution of 4,000 reusable luggage and a couple of,300 N4HK books to kids in Galiyat. N4HK is one in every of Nestlé’s international Creating Shared Worth initiatives that empowers dad and mom, caregivers and educators to foster more healthy consuming, ingesting and way of life habits amongst college age kids.

An in depth two-day coaching on waste administration and sustainable tourism in Swat as a part of TREK’s group engagement initiatives. The coaching comprised of periods on categorizing waste, significance of recycling, studying to conduct waste audits, fundamental meals security and significance of WASH compliance amongst others. The occasion concluded with memento distribution for contributors by Ghulam Saeed, Director Basic Directorate of Vacationer Companies and Touseef Khalid, Venture Director KITE. We’ve got additionally donated 2,000 reusable luggage amongst communities in Swat.

Below the TREK initiative, greater than 130 private and non-private sector contributors together with 20 ladies have been educated on the three places of Swat, Galyat and Chitral. The initiative has additionally engaged the native communities by way of coaching and consciousness session on diet and hygiene for college kids of Galyat.

“We’re delighted that group engagement actions comparable to waste administration coaching and consciousness campaigns for vacationers are coming to fruition, as a part of TREK,” mentioned Tashfeen Haider, Further Secretary, Tourism Division, KP authorities, including that Division of Tourism by way of KITE undertaking is engaged on SWM cycle by offering gear to space growth authorities of Galyat, Kaghan, Chitral, Kalam and Kumrat. Furthermore, contract for feasibility examine and engineering design of sanitary landfill websites have been awarded by way of the KITE undertaking.

Kiran Afzal, Senior Non-public Sector Specialist, of the World Financial institution shared, “KITE undertaking is now implementing actions for vacationer facilitation in Chitral which can be complemented by TREK’s initiatives for SWM.”

Speaking concerning the initiative, Waqar Ahmad, Head of Company Affairs & Sustainability, Nestlé in Pakistan & Afghanistan mentioned, “Our partnership with the federal government on TREK, will assist realise our imaginative and prescient for shaping a waste-free future, by driving new behaviour for a cleaner setting.”

“At Nestlé, our imaginative and prescient is that none of our packaging, together with plastics, leads to landfill or rivers. To realize this, now we have set ourselves the dedication of making certain 100% of our packaging is reusable or recyclable by 2025,” he added.

The 2-day SWM coaching comprised of periods on categorizing waste, significance of recycling, studying to conduct waste audits, fundamental meals security and significance of WASH compliance amongst others. The occasion concluded with memento distribution for contributors by Ghulam Saeed, Director Basic Directorate of Vacationer Companies, Hassan Abid, Deputy Commissioner Chitral, and Touseef Khalid Venture Director KITE.

Nestlé Pakistan’s dedication to TREK consists of 2 pillars: An enormous consciousness

marketing campaign specializing in Scale back, Reuse and Recycle and a Neighborhood Engagement plan which incorporates actions that may assist in countering the problems of waste, air pollution and destruction of wildlife, in step with United Nations Sustainable Growth Targets 12, 13, 15 and 17.



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Zain Ali

Zain Ali

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